Recently, a competitor branded their products as “Equi-Spa” and began selling them online and on television. Their products used our branding, but offered an inferior product. As you can imagine, this was very frustrating for us. We have worked tirelessly to build a premium brand from a grassroots level. We have used considerable resources to manufacture and source the highest grade products., and we also work directly with our customers to get feedback. Most importantly we are committed to only using natural and safe ingredients in our products, so that when you buy Equi-Spa, you know you are doing the best you can to ensure the health and happiness of your horses.
The value of our brand
We want to always ensure that when they buy Equi-Spa products for your horses, you always get high-grade spa-quality products that work. We invite competition because ultimately we know that once you and your horse try our products, you’ll see all the incredible benefits. However, when a competitor uses our name on an inferior product, it degrades our brand. More importantly, it breaks the trust we have spent years building with you, our valuable customers.
Sadly, we had no other recourse than to pursue legal action to protect our brand. This was very costly, difficult, and honestly, emotionally trying. However, we powered through because we weren’t only trying to protect our company, but we were fighting to protect our customers and their beloved animals.
Fortunately, the courts saw the damage caused to our brand and we won the battle. So now when you buy an Equi-Spa product, you can be rest assured that you are purchasing the real Equi-Spa quality formulas.
Our thanks to you
We want to not only announce that we have won the battle to protect our trademark, but I personally want to take the time to thank all of our customers. From the people who informed us of the competitor, to those who maintained trust in us through this struggle. I will not forget all of the support we received through this challenging time. We are committed to always providing you with products you can trust and are ready to move forward and start a new chapter at Equi-Spa.
